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Shine Boating has established itself as a premier manufacturer of boats in China, boasting over 20 years of experience in the industry. Specializing in fiberglass boats and yachts, Shine Boating has earned a reputation for quality, innovation, and professionalism. With a commitment to excellence, the company has successfully shipped its products worldwide, including to countries like Mexico, the USA, and France.
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Welcome to Shine Boating, a leading manufacturer of premium yachts renowned for our exceptional quality, innovative designs, and unparalleled customer service. Shine Boating is a trusted and reliable partner in the yachting industry. With our extensive production capabilities, diverse product range, and commitment to quality and innovation, we are confident that we can provide you with the perfect yacht for your needs. Contact us today to learn more about our products and services.
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China’s position in the global yacht industry is evolving, shifting from primarily an OEM (Original Equipment Manufacturer) hub for low-end components and smaller vessels to a more significant player in the international export market, particularly in the mid-range segment. Initially, the focus was on leveraging low labor costs to produce budget-friendly yachts, often under foreign brands. However, Chinese manufacturers are increasingly investing in R&D, design capabilities, and quality control to move up the value chain (Wang & Chen, 2021). This has enabled them to export more sophisticated models, competing on price but also gradually improving on quality and design aesthetics. The export market remains crucial for many Chinese yacht builders, often constituting a larger portion of their revenue than the still-developing domestic market.
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